| BWC
Programs Areas
For the sake of staying focused and not taking on too many things that it can't handle,
BWC has identified the following specific areas in which it would work and put its resources:
Animals in Entertainment
Animals Testing/Experimentation/Vivisection/Dissection
Food (Vegetarianism)
Slaughter/Cruelty Product Alternatives
Ritual Animal Sacrifice
Intensive Farming
Mechanised Slaughter
BWC projects
Program
Areas:
Animals in Entertainment
Program Goal: End to use of animals in entertainment for humans (for example circuses, bullock-cart racing, greyhound racing, caging birds etc.)
Program
Approach
Gather evidence of cruelties on videotape - Publicise these conditions in an
awareness- and consciousness- raising exercise - File PIL seeking to end such events
Milestones:
Circuses: Ban on using elephants in circuses
Ban on using any animal in circuses
Racing: Ban on greyhound racing in Punjab
End to ox-races in Maharashtra
Caged birds: Extend ban on caging birds to include foreign species
also Ban on caging any bird
Project: Circus-training investigation
Project Goal: To reveal to the world how animals are trained in circuses
Project: BWC's Animal-free Circuses Campaign
Project Goal: Abolition of animals in
circuses
Project: The
BWC
Free-the-Birds campaign
Project Goal: To ensure that not a single bird remains behind bars
Project: The BWC No-Bullock-cart-racing campaign
Project Goal: To stop the event of bullock cart racing in
Maharashtra
Program
Areas: Animal Testing/ Experimentation/ Vivisection/ Dissection
Program Goal:
To bring an end to testing (anything) on animals;
End to live-animal dissection in biology labs
Program Approach:
- Concentrate on stopping non-pharmaceutical testing first, starting with cosmetics; meanwhile, keep publicising pharma testing to load people's consciences and prepare for future goals;
- Publicise manner of testing in a big way; Rely on visual and emotional impact of scenes of testing
-'Tested on animals' labelling
- Consumer-led movement for amendment of laws requiring testing for our sakes.
Milestones (with target dates)
Dissection optional in all states
Testing of cosmetics and toiletries made optional
'Tested on animals' labeling made compulsory
No rabbits in cages
Dissection banned
Testing on monkeys banned
Testing of all other non-pharma items (for example, household chemicals) made optional - 2005
Testing of cosmetics and toiletries banned
Testing on other large animals, for example, dogs banned
Closure of animal-killing research centres
Testing of all non-pharma items banned (= end of non-pharma testing)
End of all testing
Project: The BWC No-Product-Testing Campaign
Project Goal: End to testing all non-pharmaceuticals on animals
Project: BWC's Know Your Medicine project
Project Goal: Reduce the demand for animal-base medicine.
Project: The BWC Lab-Animal Welfare Campaign
Project Goal: To ensure a life as close to nature as possible for lab animals while working for their emancipation. Cage-free life, especially for rabbits. The purpose of this project is that when animal testers provide their animals the life they ought to and discover the rise in costs and complications for doing so, only then will they realise the true 'cost' of exploiting animal life for human purposes. Hopefully the increased costs will make it less attractive for them to continue and for others to join.
Project: BWC/CPCSEA Sensitisation Workshops for testing
personnel
Project Goal: Sensitise the people carrying out experiments on animals in labs across the country to the suffering of animals.
Project: BWC's 'No-Kill'-Public-Research Campaign
Project Goal: Closure of all government research establishments that kill animals as part of their work, for example, Wool Research Institute, Kodai, Rabbit Breeding Centre, Shimla
Project: The BWC
Anti-Dissection Campaign
Project
Goal:
To ensure that animals are not used for dissection in school or college laboratories.
Project: BWC's 'Life-Reverent' Schools Project
Project Goal:
Have schools join a complete no-animal-cruelty program with
BWC. Obtain large-scale abandonment of animal products
Program
Areas: Food (Vegetarianism)
Program Goal: Propagation of vegetarianism
Program Approach:
Expose the realities of meat production; Use the message of Indian culture of ahimsa; Appeal to people's pride in India's unique place in this regard; Drum the disadvantages of meat-eating into schoolchildren; Obtain large-scale abandonment of meat
Milestones:
At least one vegetarian day each week at five-star hotels
A pure-veg 5-star hotel. Indian Railways and Indian Airlines/Air India to stop serving non-veg. Establishment of a Muslim/Parsee vegetarian restaurant.
Project: The BWC
Veg-co-passenger
Project goal:
Make non-veg travellers think.
Project: The BWC
Proud-to-be-veg hotel project
Project goal:
Education of customers of veg hotels.
Project: The Let-me-try-veg hotel project
Project goal:
Potential conversion of non-veg hotel; Education of customers of non-veg hotels
Project: The 5-Star Veg Day project
Project goal:
Reduce consumption of meat by 5-Star Hotels
Project: The Veg-Local-Train project
Project goal:
Drum the message into heads of local train standees
Project: Doctors on vegetarianism
Project goal:
Get all doctors to endorse vegetarianism
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Project: Veganism in the Sweets Shop
Project goal:
Get people to try vegan sweets
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Project: The BWC
Film on Vegetarianism
Project goal:
Reform public attitudes about meat
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Project: The
BWC
Dairy Film
Project goal:
Reform public attitudes about milk.
Project: The BWC
Poultry Film
Project goal:
Counter the poultry industry
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Project: Vegan Retreat with Vijaya Venkat
Project Goal:
Propagation of veganism
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Project: The
BWC
Inter-religious ahimsa celebration
Project goal:
Establish vegetarian groups among all religious communities.
Project:
BWC-Indian Railways / Air India / Indian Airlines
programs
Project Goals:
Veg propaganda on these travels; Only veg meals on
Shatabdi/Rajdhani/AI/IA
Project: The
BWC
School Veg program
Project Goals:
Veg indoctrination in schoolchildren
Program
Areas: Slaughter/Cruelty Product Alternatives
Program Goal: Make meat more expensive by reducing/ending the use of animal slaughter products (skin, blood, bones, fat, organs) that subsidise meat consumption
Reduce/End use of cruelty-based product (silk, brushes,…)
Program Approach:
Expose the source - Publicise the use - Promote alternatives
Milestones:
Availability of synthetic wall-paint brushes
End of art paint animal brushes
End of varakh use
Use of leather non-fashionable, politically incorrect
End of use of bones in fertilizer/ceramic/china/cosmetics
End of use of blood in medicine
End of use of fat in cosmetics/medicine
Project: The
BWC
Slaughter Consumers Investigation
Project Goal:
To determine first hand the consumers of the slaughter products from the market
Project: The BWC
Anti-Varakh Campaign
Goal:
To stop the consumption/production of varakh
Project: The
BWC
Investment Guide
Project Goal:
To promote investment in companies that have a no-animal-cruelty line of business.
Project: The
BWC
Vegetarian Shopping Guide
Project Goal:
a) To promote preferential consumption of vegetarian products over non-veg alternatives, b) To facilitate the identification of vegetarian products, c) To provide a business incentive to manufacturers to adopt vegetarian methods and ingredients.
Project:
BWC's Leather-less Project
Project Goal:
To make use of leather unfashionable.
Project: The BWC
Make-No-Bones Campaign
Project Goal:
Stop use of bones in fertilizer/ceramics/china/cosmetics
Project:
BWC's No-Blood-Medicine Campaign
Project Goal:
To end the use of blood in medicine
Project: The BWC
Synthetic Art-Brushes Project
Project Goal:
Popularise synthetic brushes for artwork
Project: The BWC
Synthetic Wall-paint brushes
Project Goal:
Make available in India a synthetic alternative to the pig-hair brush
Project: The BWC
List
Project Goal:
Popularise ahimsak products
Project: The BWC
Corner
Project Goal:
Popularise ahimsak products
Project: The BWC
Shop!
Project Goal:
A one-stop shop to buy all one's cruelty-free products
Project: The
BWC
Line of Products!
Project Goal:
To provide quality alternatives to people with the assurance of animal-free nature.
Program
Areas: Ritual Animal Sacrifice
Program Goal:
End to ritual animal sacrifice in the name of religion
Program Approach:
Legal battle - 'Over-our-dead-bodies' resistance - 'Mandir mein khoon nahin bahega' peaceful yet firm resistance - 'Hindu Dharma Bachao' call
Milestones:
Ban on animal sacrifice in all states
Freeing Tuljapur
Freeing Dakshineshwar (Kali temple at Calcutta)
Freeing Manali
End to all (Hindu) animal sacrifice
Project: The BWC
Nationwide Anti-Sacrifice Campaign
Project Goal:
To stop the killing of animals for the appeasement of Gods inside (Hindu) temples.
Project: The
BWC
No-kill-Bakra-Id
Project goal:
Gain support of Muslims for vegetarian, sacrifice-less Bakr-Id celebration
Program
Areas: Intensive Farming
Program Goal:
Closure of all intensive animal farms
Program approach:
Exposé of farming conditions / realities - Presentation of scientific arguments against such - appeal to Indian cultural values.
Milestones:
Ban on any further animals in intensive farming
Closure of ostrich farming project
Caging of hens banned
Jersey cow use publicly debated; Milk drinking unfashionable
Closure of poultry farms
Project: The BWC
End-the-Poultry Campaign
Project Goal:
Closure of poultry farms
Project: The BWC
No-Ostrich-Farming Campaign
Project Goal:
End of Ostrich Farming project
Project: The BWC
Anti-Dairy Campaign
Project Goal:
Expose the realities of the dairy industry; End the use of the Jersey cow
Project: The BWC
No-Intensive-Farming Campaign
Project Goal:
Constitutional prohibition to intensive farming in India
Program
Areas: Mechanised/Illegal Slaughter
Program Goal: Closure of all
mechanised, bulk slaughterhouses forever
Program Approach: Sensitisation of people to magnitude of killing happening - Appeal to their Indian heritage - Massive petition to constitutionally forbid mass killing - Lobby to ban meat export
Milestones:
Ban on meat export
Ban on further mechanised slaughter
Closure of all (mass) slaughterhouses
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Project: The Deonar-kholo project
Project goal:
Close down Deonar abattoir by showing people the reality behind 'efficient and hygienic' slaughter. Rely on the revulsion generated (hopefully)
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Project: The Boycott Factory Meat project
Project goal:
Close down markets of Allana, Al-Kabeer etc.
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Project:
BWC's
No-Factory-Killing campaign
Project Goal:
Constitutional prohibition on mechanised slaughter.
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Project:
BWC's
No-Illegal-Slaughter campaign
Project Goal:
Closure of illegal butcher shops
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BWC
Activities: Organisation-related Awareness
Programs
Organisation-related
Awareness Programs
Program Goal:
Spread the word!
Program Approach:
Use each and every opportunity to spread the word. Every forum, every stage, every occasion. Man a stall in every exhibition, cover a school a day.
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Project: The BWC
Film Screenings
Project Goal:
Spread the word by showing the film. At least once per week.
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Project: The BWC
Schools Program
Project Goal:
Spread the word in schools and colleges, at least one per week
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Project: The BWC
Cinema Slides Program
Project Goal:
Spread the word in cinema halls
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Project: The BWC
Educate the Police Program
Project Goal:
Prepare the police to receive complainants
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Quarterly Magazine
Project Goal:
Spread the word, inform readers of activities, use magazine as a campaign tool.
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Calendar
Project Goal:
Spread the word through artistic means.
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BWC
Memorabilia
Project Goal:
Spread the word, earn revenue through sale of items of use.
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Regular meetings
Project Goal:
Provide a forum for members to meet.
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Fund-Raising
Project Goal:
Raise money for the movement
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